Key Responsibilities and Achievements:

• Asset Management: Coordinated the creation and delivery of 3D paper kelp forest displays, ensuring 50+ assets were tailored and shipped to each retailer, meeting strict deadlines for the Eid launch.

• Client Communication: Served as the primary liaison with Macy’s, Sephora, Bergdorf Goodman, and Herschel’s, conducting weekly check-ins to align on display setups, resolving a last-minute logistics issue with Sephora that saved the timeline.

• Campaign Rollout: Facilitated a synchronized launch across all retailers, managing a detailed schedule that integrated Edinas Paper’s craftsmanship with La Mer’s marketing strategy, boosting in-store engagement by 25% during the campaign period.

• Cross-Functional Coordination: Worked with Estée Lauder’s creative and logistics teams to adapt the campaign’s interactive elements, ensuring seamless integration with each retailer’s window displays.

• Problem Solving: Addressed a supply delay for Bergdorf Goodman by expediting a backup shipment, maintaining the campaign’s visual consistency across all locations.