Key Responsibilities and Achievements:

• Project Management: Created a detailed roadmap for the Nite Jogger campaign, managing a 6-week timeline and reducing delays by 20% through streamlined scheduling.

• Cross-Functional Collaboration: Coordinated with creative, marketing, and Adidas teams, hosting weekly syncs to align the campaign’s photo shoot and blog content rollout.

• Vendor Management: Negotiated with a video production vendor, cutting costs by 15% while ensuring high-quality footage for the Nite Jogger launch.

• Creative Oversight: Oversaw production of a 2-minute campaign video and social media graphics, boosting engagement by 30% within the first week.

• Process Improvement: Introduced Trello to track tasks, enabling the team to manage two concurrent campaigns without quality loss.

• Stakeholder Communication: Translated Adidas feedback into a revised editorial layout, increasing blog traffic by 25%.

• Data-Driven Decisions: Used Google Analytics to adjust the campaign’s posting schedule, shaving 10% off production time.