Key Responsibilities and Achievements:

• Asset Management: Coordinated the production of 1,999 individually numbered Nike Air Max Tailwind IV sneakers, ensuring timely delivery to SNS stores in Stockholm, Berlin, and NYC for the September 19, 2019 launch.

• Client Communication: Acted as contact for retail partners, conducting daily check-ins to align on stock and display setups, resolving a last-minute labeling issue with the NYC store to meet the rollout deadline.

• Campaign Rollout: Managed a synchronized launch across online and in-store channels, integrating promotional materials with Nike’s design team, which drove a 15% sales increase in the first week.

• Cross-Functional Coordination: Worked with Sneakersnstuff’s creative and logistics teams to adapt the unreleased 1979 prototype colorway for the anniversary edition, ensuring brand consistency.

• Problem Solving: Addressed a production delay by expediting a material shipment, avoiding a three-day setback and maintaining the campaign’s exclusivity.