Key Responsibilities and Achievements:

• Asset Management: Coordinated the production of 75+ items, including Sunflowers-printed hoodies and The Potato Eaters jackets, ensuring timely delivery to Daily Paper stores and the Van Gogh Museum shop for the October 2020 launch.

• Client Communication: Served as the primary contact for retail partners, conducting weekly calls to align on stock and display setups, resolving a sizing mismatch issue with the Amsterdam store to maintain the rollout schedule.

• Campaign Rollout: Managed a synchronized launch across online platforms and physical stores, integrating promotional materials with the Van Gogh Museum team, which increased online sales by 15% in the first month.

• Cross-Functional Coordination: Worked with Daily Paper’s design and logistics teams to adapt Van Gogh’s artwork prints for apparel, ensuring cultural resonance and brand consistency.

• Problem Solving: Addressed a fabric quality concern by expediting a replacement batch, avoiding a three-week delay and preserving the collection’s artistic integrity.