La Mer

During my time supporting La Mer, I worked cross-functionally with marketing, creative, and retail teams to streamline the execution of seasonal campaigns. My focus was on optimizing operational workflows and ensuring assets were delivered accurately and on time.

I transitioned asset tracking from Excel to Airtable, building relational databases that allowed the team to filter by campaign, product line, asset type, and delivery status. I standardized naming conventions, introduced version control protocols, and built automated views to flag missing or delayed assets. I was also responsible for coordinating the creative routing process—tracking feedback, managing stakeholder approvals, and maintaining alignment across global timelines for partners like Sephora, Macy’s, and Bloomingdale’s.

Day to day, this meant updating creative status dashboards, managing file handoffs between departments, troubleshooting workflow bottlenecks, and maintaining clear documentation of project milestones. The result was a more transparent, accountable system that improved cross-team communication and reduced delays in campaign delivery.